More Than Insurance: Pet Got The Blues

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Brilliant

The creative agency VCCP creates this funny commercial for More Than Insurance.

The advert features an unlikely musical duo where a cat is playing the harmonica and a bloodhound dog playing blues guitar. The song is composed especially for the advert. In reality, the harmonica player is Will Wilde, a professional blues/rock harmonica player and the
Danny Giles of The Danny Giles playing the guitar.

The marketing message is “You can’t always tell why your pet’s got the blues. That’s why MORE THAN pet insurance comes with vetfone – a 24hr pet advice line. Also, if you’re a new customer you can get 25% off when you buy online.

Credits:

CREATIVE AGENCY: VCCP

DIRECTOR: Smith & Jones
COPYWRITER: Jack Snell
ART DIRECTOR: Joe Lovett
PLANNER: Andrew Perkins, Ben de Castella
PRODUCER: Mish Dent
EXECUTIVE CREATIVE DIRECTOR: Darren Bailes
CREATIVE DIRECTOR: Adam Thompson
TV PRODUCER: Helen Brownlie
ACCOUNT MANAGEMENT: Ben Boyles, Sophie Bowler, Josie Leader
MEDIA AGENCY: Havas
PRODUCTION COMPANY: Ulf Johannson

PRODUCER: Philippa Smith
EDIT COMPANY: The Quarry
POST PRODUCTION COMPANY: MPC
VFX SUPERVISOR: Marcus Dryden
PRODUCER: Tomek Zietkiewicz
2D ARTIST: Kalle Kohlstrom, Dan Benjamin
GRADE: Jean-Clément Soret and Matthieu Toullet
EXECUTIVE PRODUCER: Luke Raffety
SOUND DESIGNER: Parv Thind @ Wave

Hilarious

9.4

Hilarious!

Memorable9.0
Effective8.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 11 votes ) 7

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