Bud Light: King’s Speech

The King believes people should know what ingredients are in their beer. He wrote a whole speech about it. Bud Light put an ingredients label on their packaging. It seemed safer than arrows. The adverts were created by the advertising agency Wieden+Kennedy. Credits Executive Creative Director Karl LiebermanCreative Directors Brandon Henderson, John ParkerCopywriter Jess GhersiArt Director Kevin KaminishiHead of Integrated Production Nick SetounskiExecutive Producer Temma ShoafProducer Alexey NovikovProducer Jordan LeinenStrategist Brian RitterSocial Strategist Jonathan IrizarryGroup Account Director Brandon PrachtManagement Supervisor Alex ScarosAccount Supervisor Marlee CaineProject Manager Vimal PatelHead of Business Affairs Patrick O’DonoghueBusiness Manager Justine LoweProduction Company O-PositiveDirector Jim JenkinsDirector…

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The King believes people should know what ingredients are in their beer. He wrote a whole speech about it. Bud Light put an ingredients label on their packaging. It seemed safer than arrows.

The adverts were created by the advertising agency Wieden+Kennedy.

Credits

Executive Creative Director Karl Lieberman
Creative Directors Brandon Henderson, John Parker
Copywriter Jess Ghersi
Art Director Kevin Kaminishi
Head of Integrated Production Nick Setounski
Executive Producer Temma Shoaf
Producer Alexey Novikov
Producer Jordan Leinen
Strategist Brian Ritter
Social Strategist Jonathan Irizarry
Group Account Director Brandon Pracht
Management Supervisor Alex Scaros
Account Supervisor Marlee Caine
Project Manager Vimal Patel
Head of Business Affairs Patrick O’Donoghue
Business Manager Justine Lowe
Production Company O-Positive
Director Jim Jenkins
Director of Photography Trent Opaloch
Executive Producer Marc Grill
Editorial Company Arcade Edit
Executive Producer Sila Soyer
Producer Andrew Cravotta
Editor Dave Anderson
Assistant Editor Joe Petruccio
Social Content Editor Jeff Lopus/Laurel Metzler
VFX Company The Mill
Senior Producer Clairellen Wallin
Producer Michael Brown
Shoot Supervisor James Mulholland
Creative Director Nathan Kane
2D Lead Artist David Forcada
2D Artist Kshitij Khanna
2D Artist Dhruv Shankar
2D Artist Jeen Lee
2D Artist Urosh Otashevich
2D Artist Chris Riemann
Telecine Company Company 3
Head of Color / Grade Artist Tim Masick
Color Producer Kevin Breheny
Mix Company Sound Lounge
Mixer Tom Jucarone
Producer Becca Falborn
Music Company Walker
Producer Stephanie Pigott
End Card Company Woodshop

No dilly dilly in the speech

8.6

Good

Memorable8.0
Effective8.0
Style10.0
Heart or Humor8.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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