Old Spice: Hair Helmet

Created by Wieden & Kennedy and produced by W+K Production Services, this new Old Spice campaign has two videos: one is the funny commercial and the second features William Clay Matthews receiving a hair helmet. (William Clay Matthews III is an American football linebacker for the Green Bay Packers of the National Football League)

The headline is “Football. Innovation. Old Spice.”

Clay Matthews: “Thank you Old Spice for another ridiculous gift”

Ridiculous hair helmet

9.0

Good campaign, nice follow-up. It is funny, I like it.

Memorable9.0
Effective8.0
Style9.0
Heart or Humor10.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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