NHTSA: No Big Deal

Named “No Big Deal,” the new NHTSA’s TV commercial has the tagline
“Drive Sober or Get Pulled Over.”

The marketing story of this advert is “If you think drunk driving is no big deal, you couldn’t be more wrong. Drunk driving is a deadly epidemic that takes the lives of more than 10,000 people each year. Drive sober or get pulled over.”

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