BMW: The all-new BMW 4 Series Coupé

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Strange

BMW unveiled a weird advert to promote the all-new BMW 4 Series Coupé. The marketing message is “The styling of the new BMW 4 Series Coupé provides an expressive showcase for the individual character, which radiates pure driving pleasure from every angle.”

Also, BMW claim that BMW 4 Series Coupé is “a vehicle concept focused squarely on delivering dynamic driving pleasure”

I don’t understand the connection between BMW cars and vampires, but maybe it’s just me.

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Edges

7.8

Edges. Some Fear Them. Some Love Them.

Memorable8.0
Effective8.0
Style8.0
Heart or Humor7.0
Execution8.0
Reader Rating: ( 1 vote ) 1.2

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