BMW: The all-new BMW 4 Series Coupé

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Strange

BMW unveiled a weird advert to promote the all-new BMW 4 Series Coupé. The marketing message is “The styling of the new BMW 4 Series Coupé provides an expressive showcase for the individual character, which radiates pure driving pleasure from every angle.”

Also, BMW claim that BMW 4 Series Coupé is “a vehicle concept focused squarely on delivering dynamic driving pleasure”

I don’t understand the connection between BMW cars and vampires, but maybe it’s just me.

Edges

7.8

Edges. Some Fear Them. Some Love Them.

Memorable8.0
Effective8.0
Style8.0
Heart or Humor7.0
Execution8.0
Reader Rating: ( 1 vote ) 1.2

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