TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Hilarious
Arby’s unveiled a hilarious commercial with the message that it couldn’t make a new commercial for their Market Fresh Pecan Chicken Salad sandwich, so it’s running the last one. Arby’s blur the second sandwich from the ad and tell the viewers to ignore the sandwich in the back.
The tagline is “We Have the Meats”.
The background music of the Arby’s commercial is the song Burial by YOGI Featuring Pusha T, and the voice-over is Ving Rhames.
The product is 100% present in the ad without being unnatural. The advert has a significant storytelling subtle linked to the current worldwide situation.
It’s probably hard these days to hire someone to create ads for you, but Arby’s managed to make a great ad out of last year’s material.
I still don’t get it. Why is one sandwich blurred out?
the blurred out is no longer part of the offer (as it is the edit of last year commercial).