Mercedes-Benz: eSports – New Decade. New Heroes.
TV Commercial Review
Heart or Humor
After three years of partnership between Mercedes-Benz and the ESL, the German automaker unveiled a new commercial targeting eSport fans. With the tagline “New Decade. New Heroes.”, Mercedes-Benz participates in the constant rise of eSports and is ready to support a new generation of stars conquering the digital stage.
Well executed, but not effective