Mercedes-Benz: A-Class Timeless
TV Commercial Review
Heart or Humor
Mercedes-Benz launches a new campaign for the Mercedes-Benz A-Class. The video looks like a fashion advert more than a commercial for automakers. The Timeless advert was created by Mert Dürümoglu Mertstudio and music by Mario da Ragnio (name of the song is “Timeless”).
The marketing message is “They are creative doers. Their clothes and their modern together give them space to realize their own ideas. They play in their own league. They reject conventions and set their own timeless standards. You hear it, you see it, you feel it.”