DIESEL: The Most Expensive T-Shirts Ever
TV Commercial Review
Heart or Humor
The most expensive T-Shirts from DIESEL comes bundled with a FREE condo in a new Miami apartment building.
The brilliant campaign message is “Talk about an investment piece. This exclusive Wynwood t-shirt comes with its own complimentary condo in a new Miami apartment building.
Whether you like urbane creative living or are just a big fan of a simple white tee, this is one not to miss.”
Of course that the campaign has a legal note ” This legal note is to alert you, in case you didn’t get it, that the apartments are not really for free. And no, you will not get a free luxury apartment when you buy a t-shirt at that price. You’re actually paying for it. To be totally honest, it’s probably more the opposite: you buy an apartment and you’ll get a t-shirt for free. “