Victoria’s Secret: First LOVE featuring Lotta Kaijarvi

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Victoria’s Secret unveiled “Introducing First LOVE Eau de Parfum,” a commercial featuring Lotta Kaijarvi (known also as Maybelake, a translation of her last name).

The marketing message is “Everything is new and pure because you’ve never experienced it before. Innocent and sensual, the newest scent in our LOVE Fine Fragrance Collection features a fresh blend of Violet Leaf, Lily of the Valley and Sheer Musk. First LOVE amplifies your natural sensuality, so you smell like you, only better. ”

Lotta Kaijarvi
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Love

9.2

Just Victoria’s Secret classic ad.

Memorable9.0
Effective9.0
Style10.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 1 vote ) 6

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