Victoria’s Secret: First LOVE featuring Lotta Kaijarvi
TV Commercial Review
Heart or Humor
Victoria’s Secret unveiled “Introducing First LOVE Eau de Parfum,” a commercial featuring Lotta Kaijarvi (known also as Maybelake, a translation of her last name).
The marketing message is “Everything is new and pure because you’ve never experienced it before. Innocent and sensual, the newest scent in our LOVE Fine Fragrance Collection features a fresh blend of Violet Leaf, Lily of the Valley and Sheer Musk. First LOVE amplifies your natural sensuality, so you smell like you, only better. ”
Just Victoria’s Secret classic ad.