TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
The Michelob ULTRA Super Bowl 60-sec commercial, “ALL-STAR CAST” features one real star, Don Cheadle, and a host of celebrity look-alikes in their seemingly natural elements, playing into the juxtaposition of what’s real and fake in the world around us while shining a light on Michelob ULTRA Organic Seltzer, which boasts some superior stats: zero carbs, 80 calories, zero sugar, and six times filtered to remove impurities.
FCB is the lead creative agency for “ALL-STAR CAST.”
In a world where it’s sometimes difficult to tell the difference between what’s real or fake, Michelob ULTRA makes it easy to choose a beverage that’s ‘as real as it tastes’ with Michelob ULTRA Organic Seltzer.
“There is nothing like Michelob ULTRA Organic Seltzer in the market today. With the perfect combination of zero carbs, zero sugar, no artificial aftertaste and USDA organic certification, this product is the next generation of hard seltzers,” said Ricardo Marques, Vice President, Michelob ULTRA. “In a world where most things seem real, sometimes they’re not: that’s the central theme of our Super Bowl LV campaign, which will certainly entertain as well as educate.”
The superstar doppelgangers appearing in the new Michelob ULTRA Organic Seltzer commercial include a “Serena Williams” look-alike whose swing is a bit off, a “Megan Fox” doppelganger glammed up on the red carpet, a stunt double duo resembling “Sylvester Stallone” and “Lucy Liu” in the midst of an action scene, and off-brand versions of both “Maluma” and “Usher” who don’t quite have the moves we’re accustomed to seeing. The real Don Cheadle swoops in to kick his look-alike — which happens to be his real-life brother, Colin Cheadle — off a boat, while calling out the phonies of the bunch and proving that one thing’s for certain: Michelob ULTRA Organic Seltzer is as real as it tastes.
“I dig the creative concept and the fact that the product is organic. I’m hyped to be part of the Michelob ULTRA Organic Seltzer Super Bowl commercial and their product debut,” said award-winning actor and producer Don Cheadle.
