TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Guaranteed Rate, one of America’s top 5 retail mortgage lenders, announces that the newest ad in its national brand campaign, Believe You Will, will air during this year’s Super Bowl. The campaign focuses on the power of positive thinking and believing you will accomplish your goals.
The 60-second spot will feature some of the Believe You Will campaign’s ambassadors, including Dustin Poirier, who recently defeated UFC legend Conor McGregor, and Ryan Newman, who will be racing to win his second Daytona 500 next week, marking the one-year anniversary of his infamous, fiery crash.
“It’s exciting to be a part of the most iconic sporting event in the world,” said Guaranteed Rate President and CEO Victor Ciardelli. “Our new Believe You Will campaign is authentically us. We are a mortgage company that believes ‘We Grow For Good’–the more we grow, the more good we can do. We believe people are amazing and can do anything they want in the world; they just have to believe they can.”
Guaranteed Rate’s ad, as well as the entire Believe You Will campaign, was produced by the company’s in-house creative team. The Believe You Will campaign’s ambassadors were identified based on their personal stories and philosophies, which connect directly to the idea that incredible goals can be attained through the power of positivity and belief.
“At Guaranteed Rate, our core values are rooted in the power of belief and positive thinking, to achieve audacious goals,” said Guaranteed Rate Chief Marketing Officer Steve Moffat. “To share that philosophy, we found remarkable stories of people who believed in their abilities to overcome challenges and achieve their goals. We hope that people around the world will be inspired by these stories and will believe that they too can achieve great things.”
The spot airing during the game highlights several of the campaign’s inspiring ambassadors, including:
- Dustin Poirier, who believes he will regain the UFC lightweight title after having just defeated the legendary Conor McGregor in a vicious 2nd-round TKO on January 23.
- Ryan Newman, who believes he will win his second Daytona 500, one year after being in one of the sport’s most shocking crashes ever.
- Erik Weihenmayer, who believed he could defy the odds to become the first blind person to climb to the summit of Mount Everest.
- Rose Namajunas, who believed she could rise above extremely tough circumstances and become a UFC champion.
- Seth Jones, who believed that even though his dad was an NBA veteran, he could forge his own path to become an NHL All Star.
- Starr Andrews, who believes she can accomplish her dream of being an Olympic figure-skating champion in Beijing.
