TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Epic
The advertising agency FCB Chicago creates this epic commercial for Michelob ULTRA. The film is directed by Ian Pons Jewell. The film features a horde of people that act like animals that run from the urban landscape to the wild nature.
The marketing story of the commercial is “It’s time to return to nature. Join us in celebrating beer in its organic form. Enjoy Michelob ULTRA Pure Gold, a USDA Certified Organic Light Lager with 2.5 carbs and 85 calories.”
The song is Energia performed by Sofi Tukker.
Credits
Directed by: Ian Pons Jewell
Produced by: RESET
Producer: Megan Moore
1st AD: Bobby Philips
Coreographer: Charlot Mayhew
VFX: ETC
Producer Labhouse: Alejandro Araya
Line Producer: Nicolas Abelovich
2nd AD: Andrés Chenaut
Art director: Natalia Grosso
1st AC: Jaime Álvarez
2nd AC: Camilo Navarrete
1st AC 2nd Unit: Carlos Vidal
2nd AC 2nd unit: Nicolás Vergara
DIT: Gustavo Uribe
VTR: Francisco Lluch
Gaffer: Pablo Letelier
Best Boy: Alfonso Reyes “Pancho”
Key Grip: Flavio Naranjo
Wardrobe stylist: Sol Montalvo
Production Manager: Kyra Gutiérrez
Production Coordinator: Carolina Mas
Shot with ALEXA
Lenses: Hawk V-Lite
Michelle Light…STUPID, NO CLASS, NASTY! What is tapping nails on a bottle supposed to mean? Whispering??? And the TRASHY GANG/ GHETTO tattoos…NASTY!!, terrible aNd tasteless PR attempt!!!