The Signature Collection™ - Love affair - Luxury in a bun - TV Ad - McDonald's UK

McDonald’s: Love affair

In this commercial

Directed by Guy Manwaring, the new McDonald’s “Love affair” TV commercial is at least different. It promotes The Signature Collection burger, but it is hard to match luxury with McDonald’s. The melodramatic story is typical for advertising of an expensive bottle of champaign not for a fast food ad.

The advert was created by the advertising agency Leo Burnett, London. The production company is Sonny.

The commercial song is was created by the composer Philip Kay from Woodwork Music.

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