Beats by Dre: Conor McGregor – Dedicated
With only a few days before Floyd Mayweather facing the UFC’s biggest star, Conor McGregor, in T-Mobile arena on the Las Vegas Strip in Nevada, Beats by Dre has released a chilling commercial which features Conor McGregor. Posting the video to his social media accounts, McGregor wrote “Dublin, Ireland stand up! This one is for you.”
The video depicts a group of young men chatting about a boxing match in the grounds of a block of flats in Dublin, Ireland. The marketing story of this advertising is “The world is a noisy place. Whether you’re chasing boxing history or the thing that matters most to you, it’s important to block out the distractions and remember how you got here.” The official hashtag is #AboveTheNoise
Conor Anthony McGregor (Irish: Conchúr Antóin Mac Gréagóir; born 14 July 1988) is an Irish professional mixed martial artist and professional boxer who is currently signed to the Ultimate Fighting Championship (UFC). He is the reigning UFC Lightweight Champion, and former UFC Featherweight Champion. During his mixed martial arts (MMA) career, McGregor has competed as a featherweight, lightweight, and welterweight. As of 2017, McGregor is ranked 3rd on UFC’s Pound for Pound rankings.