Machine Zone: Mobile Strike – Arnold’s One Liners

MZ (Machine Zone) aired a Super Bowl commercial created by Twofifteenmccann. The advert features Arnold Schwarzenegger which says well-known lines “I’m back” and “Hasta la vista, baby!” The tagline is “Rising from the depths of the sea comes the greatest action hero of all-time!”

In February 2016, MZ spent an estimated three times more on television advertising than any other mobile gaming company, including spending an estimated $10.7 million on 3,265 airings of its Super Bowl 50 ad for Mobile Strike featuring Arnold Schwarzenegger.

Watch below the 60-second teaser:

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Arnold is ready to play, are you?

9.2

Get ready to say hasta la vista to your opponents. I like it!

Memorable9.0
Effective10.0
Style9.0
Heart or Humor8.0
Execution10.0

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