MZ (Machine Zone) aired a Super Bowl commercial created by Twofifteenmccann. The advert features Arnold Schwarzenegger which says well-known lines “I’m back” and “Hasta la vista, baby!” The tagline is “Rising from the depths of the sea comes the greatest action hero of all-time!”
In February 2016, MZ spent an estimated three times more on television advertising than any other mobile gaming company, including spending an estimated $10.7 million on 3,265 airings of its Super Bowl 50 ad for Mobile Strike featuring Arnold Schwarzenegger.
Watch below the 60-second teaser:
