H&R Block just aired its Super Bowl commercial for the first time since 2009. Named “Future,” the advert star current H&R Block spokesman Jon Hamm and it promotes Tax Pros with the cognitive computing power of Watson (technology to help clients find more tax refunds).
“We are introducing something this tax season that is totally new, and is in fact, a first in the tax preparation category,” said Bill Cobb, H&R Block’s president and chief executive officer. “By combining the human expertise, knowledge, and judgment of our tax professionals with the cutting-edge cognitive computing power of Watson, we are creating a future where our clients will benefit from an enhanced experience and our tax pros will have the latest technology to help them ensure every deduction and credit is found. This partnership with Watson means we can leverage the best technology available to help our clients get their taxes won.”
“This partnership with IBM to apply Watson represents a huge innovation in the tax preparation industry,” said Kathy Collins, H&R Block’s chief marketing and strategy officer. “We are launching it on the biggest stage – the Super Bowl – to ask consumers to rethink their current tax preparation method, and question whether they got back everything they deserved. We know there is nothing more important than optimizing their outcome – or, in other words – getting their taxes won.”
H&R Block’s new proprietary client experience with Watson is available only at H&R Block retail locations beginning Sunday, February 5.
