LU: Granola Night Assistance

Created by the creative agency Marcel, “Granola Night Assistance” is the new funny commercial of the French biscuit maker Lefèvre Utile. Lefèvre-Utile, better known worldwide by the initials LU and for its flagship product Petit-Beurre biscuit, is now part of US confectionery company Mondelēz International since 2007, after its acquisition from Groupe Danone. Mondelez International manages snack brands worldwide, including cookies and crackers (Oreo, Chips Ahoy!, TUC, Belvita, Triscuit, Club Social, Barni, and Peek Freans); chocolate (Milka, Terry’s, Côte d’Or, Toblerone, Cadbury, Marabou, Fry’s, and Pavlides Lacta), and gum and candy (Trident, Dentyne, Chiclets, Halls, Stride, and Cadbury).

Granola Night Assistance is directed by Trevor Clarence of Blue Production and it promotes LU Granola bars. The tagline is “Big nights call for big munchies,” and the music is created by the sound & music production company Prodigious, a song composed by Brice Davoli and produced by Boris Nicou.

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Night Assistance

9.8

The advert is funny and memorable and I like that the commercial is linked to a website campaign for follow-up. More investment in media buys and social media boost could make this campaign a successful campaign.

Memorable10.0
Effective9.0
Style10.0
Heart or Humor10.0
Execution10.0

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