Booking.com: Wedding – Jordan Peele and Chelsea Peretti
Booking.com unveiled two spots based on Jordan and Chelsea’s fictitious wedding preparations. Until now, in the campaign, there are two TV funny commercials featuring Jordan Peele (Key and Peele co-creator) and Chelsea Peretti (the Brooklyn Nine-Nine actress): “Destination Wedding” (view the spot above) and “Beach Booty” (view the spot below). According to the Booking.com press release, there will be six more spots in this campaign.
The campaign was created by advertising agency Wieden+Kennedy, Portland and it was produced by Smuggler. The tagline remains the same “Booking.Yeah”.
“We loved the idea of blurring fact and fiction,” said Chelsea Peretti. “It was fun to create a heightened world based around our real wedding,” added Jordan Peele.
The campaign will continue throughout the Spring and Summer seasons with six additional spots and content across digital and social channels, introducing even more celebrity wedding guests and adventures. Created in collaboration with independent creative agency Wieden+Kennedy Portland, the episodes will explore themes like road trips, romantic escapes, and locations.
A pair of humorous commercials
The adverts are entertaining, memorable and efficient for the target audience (people planning their wedding). I hope to see more topics besides weddings in the next Booking.com's commercials.