Audi – Captain America and Black Panther: The Chase

The new Audi commercial “The Chase” was created by the advertising agency Anomaly and it is part of a co-marketing (collaborate marketing) between Audi and Marvel. Again, Audi and Marvel team up for another epic adventure. Following the record-breaking success of Marvel’s Captain America: The Winter Soldier, the First Avenger will jump into his next big screen adventure in Marvel’s Captain America: Civil War will be released in American theaters on May 6.
The advert features three Marvel’s Characters: Black Panther, Captain America, and The Winter Soldier. “The Chase,” was directed by the film’s directors Anthony and Joe Russo. The campaign includes a 30-second commercial.

Beside the Marvel Captain America: Civil War movie, the ad promotes 2017 Audi Q7 SUV. Two brothers playing in the Audi commercial: Aiden Leeder and Toby Leeder.

The tagline is “Discover the SQ7 at http://audi.com/SQ7, and catch “Captain America: Civil War” in theaters May 6!”

While the Avengers’ universe is fractured as we know it, Audi supports Super Heroes on both sides of the divide with all-new models. Captain America, played by Chris Evans, debuts the all-new Audi SQ7, while his current adversary, Iron Man (Robert Downey Jr.) finds himself once again behind the wheel of the all-new Audi R8 V10 plus Coupe supercar.

“We’re always trying to ride the line in these movies between something that is set in our real, present-day world, but at the same time feels special and forward-thinking – just a little out of reach,” said Anthony Russo, who directed the film along with his brother Joe Russo. “So to be able to work with a company like Audi and have access to their current models and their most advanced designs, it helps us strike that right balance between real world and the future.”

Making its Hollywood debut is the Audi prologue show car as the model of choice for Chadwick Boseman’s character, Black Panther/T’Challa. Emily VanCamp as Agent 13 sports the all-new Audi A4 and Zemo, played by Daniel Brühl, drives the A7 Sportback.

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Captain America: Civil War

9.4

Featuring a series of action-packed scenes from the "Captain America: Civil War" movie, the commercial will catch the viewers attention. The campaign is solid work from a solid team and the viral effect is guaranteed.

Memorable9.0
Effective9.0
Style10.0
Heart or Humor9.0
Execution10.0

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