LG: Jason Statham Commercial

The new LG commercial was created by advertising agency Energy BBDO and it features Jason Statham, an actor known from action movies such as The Transporter and The Expendables series. Jason Statham plays multiple roles in this funny commercial that promotes LG’s new G5 smartphone with the strapline: “Life’s good when you play more.”
The film was directed by Fredrik Bond and it was produced on location in Los Angeles.

I think the concept that LG is putting forward with the G5 and its modular design is going to catch on with consumers,” said Jason Statham. “I enjoyed partnering with LG and working on this commercial, so I hope that shows through in the final piece.

The commercial will be shown worldwide in key markets including North America, Latin America, Europe and East Asia.

The soundtrack of the LG commercial is Everybody Move – Busy Signal (see full version here)

Life’s good

9.8

A brilliant action-packed commercial with an excellent cast.

Memorable10.0
Effective9.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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