TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Not effective
Louis Vuitton unveiled a commercial for its new fragrance Cœur Battant, starring Emma Stone and directed by Romain Gavras, ICONOCLAST. This advert is Emma’s second Louis Vuitton fragrance campaign.
The message of the campaign is that the new Cœur Battant fragrance is a celebration of the internal spark that drives us to live each moment with intensity, pulsing in unison, like the heartbeat for which it is named.
What Louis Vuitton want? According to the press release “Against two spectacular backdrops, the first of which is a transformed Cour Carrée of the Louvre Museum in Paris, the campaign photographed by Mikael Jansson showcases the Louis Vuitton ambassador as she experiences a powerful and positive emotional journey. “
What Louis Vuitton get? A 60-sec ad for Emma Stone. As it is well-known the advertising is more effective when the brand name appears at the beginning of the advertisement, not at the end of it and the content should have a link with the product/brand.
Painful to watch
indeed!