Louis Vuitton: Les Parfums – featuring Emma Stone
TV Commercial Review
Heart or Humor
The message of the campaign is that the new Cœur Battant fragrance is a celebration of the internal spark that drives us to live each moment with intensity, pulsing in unison, like the heartbeat for which it is named.
What Louis Vuitton want? According to the press release “Against two spectacular backdrops, the first of which is a transformed Cour Carrée of the Louvre Museum in Paris, the campaign photographed by Mikael Jansson showcases the Louis Vuitton ambassador as she experiences a powerful and positive emotional journey. “
What Louis Vuitton get? A 60-sec ad for Emma Stone. As it is well-known the advertising is more effective when the brand name appears at the beginning of the advertisement, not at the end of it and the content should have a link with the product/brand.
Good visual techniques
Emma steal the show.