Little Caesars Super Bowl 2025 Commercial: Eugene Levy’s Eyebrows Go ‘Whoa!’ Over New Bacon & Cheese Crazy Puffs
Little Caesars, the global pizza chain and Official Pizza Sponsor of the NFL, is heading back to the Big Game for the first time since its memorable debut in 2020. Featuring actor and Emmy-winning comedian Eugene Levy in a comedic 30-second spot, the Little Caesars Super Bowl 2025 commercial introduces a mouthwatering menu item that promises to leave fans saying “TASTES LIKE WHOA™” long after Sunday’s final whistle.
A Star-Studded Super Bowl Moment
The ad, aptly titled “Whoa!”, debuts in the third quarter of Super Bowl LIX, airing on February 9, 2025. Created in partnership with creative agency McKinney, the commercial delivers a humorous twist: the irresistible flavor of Little Caesars’ new Bacon & Cheese Crazy Puffs literally knocks Eugene Levy’s iconic eyebrows off his face. In a delightful cameo, Levy’s daughter, Sarah Levy of Schitt’s Creek fame, catches one of those fleeing eyebrows—a small but playful family moment that adds an extra layer of charm to the storyline.
“This ad is all about celebrating the bold, crave-worthy fun that is Little Caesars, and the addition of Bacon & Cheese Crazy Puffs takes it to a whole new level,” says Greg Hamilton, Chief Marketing Officer of Little Caesars.
Little Caesars Super Bowl commercial 2025 Extended version:
A History of Engaging Talent
From Hollywood stars to top-tier athletes, Little Caesars has consistently showcased notable personalities in its marketing campaigns. By enlisting the universally recognized Eugene Levy for the Little Caesars Super Bowl 2025 commercial, the brand underscores its commitment to bold storytelling that goes beyond the typical “pizza ad.” Levy’s comedic pedigree ensures that the product reveal—centered on the “Whoa!” reaction to Bacon & Cheese Crazy Puffs—will resonate with viewers of all ages.
Capitalizing on the Super Bowl Stage
As the third-largest pizza chain worldwide, Little Caesars is no stranger to game day excitement. In 2020, the company made its Super Bowl advertising debut, gaining attention from football fans and media outlets alike. Now, the Little Caesars Super Bowl 2025 commercial aims to replicate (and exceed) that success, capitalizing on the Super Bowl’s massive viewership to introduce Bacon & Cheese Crazy Puffs and reaffirm its status as an entertaining, family-friendly brand.
“Working with such iconic talent showcases our commitment to delivering not only amazing flavors but also unforgettable brand experiences.”
— Greg Hamilton, CMO of Little Caesars
A Delectable Blend of Humor and Innovation
While many Super Bowl commercials rely on spectacle, Little Caesars merges comedic timing with genuine product excitement. The brand’s “Whoa!” campaign serves as a reminder that a simple but innovative new menu item—like Bacon & Cheese Crazy Puffs—can make a lasting impression on a high-profile stage like the Super Bowl. Whether you’re watching for the football or the commercials, Little Caesars aims to be a conversation-starter long after the final whistle blows.
Little Caesars Super Bowl commercial Official Press Release
Little Caesars, the third-largest pizza chain in the world and the Official Pizza Sponsor of the NFL, is featuring a breakthrough ad in Super Bowl LIX starring Emmy winner Eugene Levy and showcasing the all-new Bacon & Cheese Crazy Puffs that will leave fans saying TASTES LIKE WHOA™ long after the Big Game concludes.
The 30-second spot showcases Eugene Levy in a hilarious, jaw-dropping moment of astonishment where the irresistible flavor of Crazy Puffs causes his iconic eyebrows to comically disappear. Adding to the fun, Levy’s daughter, Sarah Levy, also known for her role in the Emmy-winning series Schitt’s Creek, makes a cameo, infusing the ad with a playful family dynamic.
Little Caesars has a history of partnering with Hollywood stars and top athlete talent to deliver culturally relevant campaigns. By featuring Eugene Levy, an acclaimed and beloved comedian, Little Caesars reaffirms its commitment to bold and memorable storytelling. Levy’s charisma and universal charm enable the brand to connect with audiences in innovative ways, extending its reach beyond traditional food marketing.
This spot launches Little Caesars newest campaign spotlighting its wildly popular Crazy Puffs line, now featuring the new Bacon & Cheese flavor, available in stores starting today, February 3, 2025. Joining the top-selling Pepperoni Crazy Puffs and Four Cheese varieties, Bacon & Cheese promises to be a fan favorite with a blend of melted mozzarella, muenster, and cheddar cheeses, pizza sauce, and topped with applewood smoked bacon, a buttery-garlic flavored drizzle and parmesan cheese.
“This ad is all about celebrating the bold, crave-worthy fun that is Little Caesars, and the addition of Bacon & Cheese Crazy Puffs takes it to a whole new level,” said Greg Hamilton, Chief Marketing Officer of Little Caesars. “With Eugene Levy at the helm, we’ve created a spot that’s as deliciously entertaining as Crazy Puffs themselves. Working with such iconic talent showcases our commitment to delivering not only amazing flavors but also unforgettable brand experiences.”
Fans can watch the full ad from Little Caesars, created in partnership with creative agency McKinney HERE or catch it during the Super Bowl LIX broadcast on February 9, 2025.
