TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Funny
Lalking dog may be creepy
Little Caesars has unleashed a quirky, comedic 30-second ad titled “The Kittles,” starring NFL star George Kittle and his fictional family of pizza lovers, all obsessed with the Three Meat Treat pizza. In a hilarious and slightly bizarre spoof of a 1970s family sitcom, the Creepy Dog Little Caesars Ad blends humor, family dynamics, and the mouthwatering appeal of Little Caesars’ popular pizza, leaving viewers scratching their heads in amusement. It is a funny advert that should be watched!
The Plot: A Strange Sitcom with a Delicious Twist
The ad opens like a classic retro sitcom with nostalgic music and bright lighting, introducing us to “The Kittles,” a family with a twist—they all share George Kittle’s face. As the star of the show, George arrives home to find his brothers (also with Kittle’s face) squabbling over their pizza preferences. One wants pepperoni, another Italian sausage, and the last brother is about bacon. Luckily for the family, George has ordered Little Caesars’ Three Meat Treat pizza, which comes loaded with all three toppings: pepperoni, Italian sausage, and bacon.
But the Kittle invasion doesn’t stop there. Even “Pop Kittle,” pedaling away on an exercise bike in the corner, has George’s face and insists on grabbing a slice. In a surprising, borderline creepy twist, the family dog shows up with George’s face too, barking, “I’m a dog!” The commercial ends with the family sharing laughs, clearly satisfied with their pizza, and Little Caesars invites viewers to order the Three Meat Treat for $8.99—perfect for game day gatherings.

Humor and Creativity: The Kittle Universe
What sets this ad apart is its surreal, zany humor. The idea of an entire family (including the dog!) sharing George Kittle’s face is so bizarre that it immediately grabs attention. It combines classic family sitcom nostalgia and modern absurdity, creating a memorable, if not slightly unsettling, viewing experience.
The ad plays heavily on George Kittle’s star power—he’s a well-known and beloved figure in the NFL world, and fans of the athlete will get a kick out of seeing him in such a ridiculous setting. The exaggerated humor of the Kittles’ family dynamic—brothers bickering over pizza toppings, a father distracted on his exercise bike, and a talking dog—adds a playful touch, ensuring that the ad is more than just a sales pitch for pizza.
The bizarre family dog, with George’s human face, has sparked plenty of conversation. As one viewer pointed out, “That dog is nightmare fuel,” which, while not exactly a compliment, makes the ad unforgettable. The absurdity of the human-faced dog, as unsettling as it may be, brings a quirky charm that ensures this ad sticks in the audience’s mind.
The Three Meat Treat® Pizza: Front and Center
Although the ad is filled with surreal humor, the pizza remains the show’s star. The dialogue focuses on how the Three Meat Treat® pizza satisfies each family member’s cravings with its trifecta of pepperoni, Italian sausage, and bacon. The ad positions the pizza as the perfect solution for families who can’t agree on toppings—everyone’s happy because the Three Meat Treat® covers all the bases.
The $8.99 price point is prominently featured at the end, making it clear that this pizza is loaded with meaty goodness and affordable for game day or family night.
Cultural and Societal Commentary: Light-Hearted Family Fun
Beyond the humor, “The Kittles” taps into the culture of game day gatherings and family get-togethers, where pizza is a common staple. By featuring George Kittle, the ad naturally appeals to football fans, linking the experience of enjoying pizza with watching the big game. The quirky, exaggerated family dynamic also touches on a universal theme—every family has its own quirks and preferences, but good pizza can bring everyone together.
The ad doesn’t delve into deep societal issues. Still, it does highlight the importance of family moments and how pizza can be a key part of shared experiences, whether you’re watching football, spending time with family, or just looking for a fun meal.
Pros:
- Memorable and Quirky Humor: The bizarre family, especially the talking dog with George Kittle’s face, makes the ad memorable and unique.
- Star Power: Featuring NFL star George Kittle helps draw in football fans, adding another layer of appeal for game-day pizza lovers.
- Affordable Pricing: The ad highlights the value of the Three Meat Treat® for $8.99, making it an attractive option for large groups or families.
- Engaging Family Dynamic: The lighthearted interactions between the Kittle “family” are entertaining and relatable.
- Game Day Tie-In: The ad perfectly complements football culture, making the Three Meat Treat® a go-to choice for fans watching from home.
Cons:
- Creepy Factor: While funny, the dog with George Kittle’s face is unsettling for some viewers, potentially detracting from the pizza’s appeal.
- Confusing Plot: The ad’s surreal humor might leave some viewers confused, with more focus on the bizarre family dynamic than the pizza itself.
- Limited Appeal Beyond Football Fans: Viewers who aren’t familiar with George Kittle or football culture might not connect as strongly with the ad, though the humor can still carry the message.
Impact on Viewers
Little Caesars achieves its goal of creating a memorable and effective ad promoting the Three Meat Treat® pizza. The strange yet hilarious family dynamic ensures that viewers will remember the ad—and, by extension, the pizza—long after it airs. George Kittle’s involvement solidifies the ad’s connection to sports culture, particularly for football fans, making it a natural choice for game-day meals.
However, the ad’s slightly creepy elements may divide opinions, particularly the talking dog. Some viewers will appreciate the ad’s quirky humor, while others might find the odd visuals distracting. But even if viewers are unsettled, they won’t forget the ad anytime soon—which is a win for Little Caesars regarding brand recall.












