TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Interesting
The canned water Liquid Death combines sports betting and witchcraft to win money on football. Liquid Death will be the first brand to place a bet on the Super Bowl: $50,000 on whichever team is the underdog. To hedge its bet, they’re sending a real witch to the game to help them win. The witch has practiced witchcraft for 42 years, so he has a lot of experience…
Liquid Death makes a promise that if they do win, they’ll donate 50% of the winnings to help kill plastic pollution. So, Liquid Death hired witchcraft to make the world a better place.