Logitech DEFY LOGIC ad

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The new advert Logitech features pop sensation and trailblazing icon Lizzo, digital entertainer and superstar Bretman Rock, alongside comedienne and internet phenomenon Elsa Majimbo, pioneering live code artist and producer DJ_Dave, boundary-pushing Latvian gaming creator Danucd, digital artist & NFT creator Defaced, and 15-year-old fashion designer, entrepreneur and activist Kheris Rogers.

Bretman
Bretman Rock

“I love that Logitech is embracing authenticity and nonconformity – ideologies that I’ve lived by my entire career,” said Lizzo. “It’s exciting to see a brand put so much heart into achieving real change and stand up to societal norms. Fame looks a lot different today than it used to, and I’m proud to be a part of the new wave and partner with Logitech and inspire others to defy logic.”

Lizzo
Lizzo, the mega-talented singer, rapper, songwriter, flutist, voting activist, and believer in radical self-love challenges convention in more ways than one.

“I love that Logitech is embracing authenticity and nonconformity – ideologies that I’ve lived by my entire career,” said Lizzo. “It’s exciting to see a brand put so much heart into achieving real change and stand up to societal norms. Fame looks a lot different today than it used to, and I’m proud to be a part of the new wave and partner with Logitech and inspire others to defy logic.”

Work, create and play

7.4

The ad aims to reach new generations

Memorable7.0
Effective7.0
Style8.0
Heart or Humor7.0
Execution8.0
Reader Rating: ( 1 vote ) 7.9

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