Jaguar: A Breed Apart – I-PACE

TV Commercial Review

Heart or Humor


Jaguar unveiled its new TV campaign for new I-Pace all-electric SUV. There is three TV commercial part of “A Breed Apart” campaign.

First advert, Electrical Storm, features Eva Green (an actress well known for her role of Bond girl Vesper Lynd in the James Bond film Casino Royale – 2006).
Directed by Chris Palmer from Gorgeous the film features a background music specially composed by Skepta.

The second commercial is named “Popular Choice” where Eva Green has the line “I don’t do popular choices.”

The third commercial, “The Pack” features the actor Thure Lindhardt from “The Bridge

Advertising Agency: Spark44, London, UK
Chief Creative Officer: Brian Fraser
Executive Producer: Michael de Vries
Creative Directors: Sean Doyle, Ed Edwards
Stills Creative Direction: Richard Blisset, Lee Aldridge
Content Director: Daniel Drage
Business Director: Jon Busk
Chief Strategy Officer: Carsten Schneider
Global Strategy Director: Lee McEwan
Account Director: Katy Wright
Account Manager: Gabriella Ghigi
Production Assistant: Slavica Delevic
Director: Chris Palmer / Gorgeous
Production Company Producer: Rupert Smythe
DOP: Barry Ackroyd
Edit House: The Quarry
Post House: The Moving Picture Company
VFX Creative Director: Carsten Keller
CG Supervisor: Fabian Frank
VFX Supervisor: Bruno Fukumothi
Animation Leads: David Bryan, Chris Welsby
Colourist: Jean-Clement Soret
3D Team: Kiril Mirkov, Maximilian Mallmann, Michael Diprose, Daniel Kmet, Ed Sherwood, Matilde Vinther, Chloe Dawe
2D Team: Alex Snookes, Andrew Roberts
Executive Producer: Dafydd Upsdell
VFX Producer: Magda Krimitsou
VFX Production Coordinator: Clare Norrish
Music Track: Shutdown by Skepta
Composer: Antony Genn
Final Mix: James Saunders / LFO
Stills Photographer: Gary Bryan
Stills Retouching: Oliver Carver / OJC Imaging

Popular Choice


Good campaign.

Heart or Humor8.0
Reader Rating: ( 0 vote ) 0

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