IKEA: Silence The Critics

Ikea UK unveiled its Christmas ad named “Silence The Critics.” The ad was created by the advertising agency Mother.

The marketing message is “When it comes to hosting, we all have those little voices in the back of our heads that say our home isn’t up to the job. And whether it’s the chipped mug, the crack in the wall, the weirdly shaped bathroom, or the living room that has as much personality as a cardboard box, the voices seem to zoom in on our biggest fears and magnify them until we declare our home a no-go zone. But at IKEA, we believe every home is worthy of a get together and that with a little imagination and some clever IKEA products and ideas, there’s no reason not to host. In this campaign we want to inspire the nation to get their homes party ready. And Silence The Critics, once and for all.”

CREDITS:
Agency: Mother
Production Company: MJZ
Director: Tom Kuntz
MJZ Producer: Emma Butterworth
MJZ Production Manager: Daniel Gay
Production Designer: Chris Oddy
Editing: Russell Icke at the Whitehouse
Music Supervision: Dave Bass and Arnold Hattingh at Wake the Town
Sound: 750mph
Post: Electric Theatre Collective
VFX: Electric Theatre Collective
VXF Producer: Magda Krimitsou
VXF Coordinator: Larisa Covaciu
VXF Creative Director: James Sindle
2D Lead: James Belch
3D Lead: Patric