Mercedes-Benz: With the all-new EQC x The Weeknd “Blinding Lights”
TV Commercial Review
Heart or Humor
The new Mercedes-Benz commercial features the Grammy-winning artist The Weeknd and featuring his latest single, ‘Blinding Lights’. The Weeknd (Abel Makkonen Tesfaye) is a Canadian singer, songwriter and record producer.
The advert is excellent: the product is well presented and the KOL association is natural. Well done!
The marketing message is “Since 1886 Mercedes-Benz has written automotive history. Let’s start a new chapter – with the all-new EQC that takes electric driving to the next level. Now you can finally enjoy electric.
The Mercedes-Benz all-new EQC 400 4MATIC provides an impressive range, fast charging, and the thrilling feeling that only driving a Mercedes-Benz brings. A new era of electric mobility begins with a unique collaboration: the new song “Blinding Lights” by The Weeknd and the first all-electric car from Mercedes-Benz.”