IKEA: One Little Thing

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The advertising agency Rethink creates this commercial for IKEA. The spot “One Little Thing” was directed by Adam Berg. Adam collaborated with cinematographer Linus Sandgren and the film was shot in Stockholm.
The campaign tagline is “Beautiful Possibilities.”

This spot complete the previous sustainability adverts “Stuff Monster,” and “Lamp II”

Credits
Agency: Rethink
Executive Creative Director: Aaron Starkman
Creative Director: Dhaval Bhatt / Joel Holtby
Art Director: Joel Holtby
Writer: Dhaval Bhatt
French Writer: Karine Doucet
Head of Strategy: Sean MacDonald
Strategy Director: Stacy Ross / Shereen Ladha
Broadcast Producer (in-house): Anne Marie Martignago

Production Company: Soft Citizen
Managing Director/EP: Eva Preger
Executive Producer: Link York
Director: Adam Berg
Director of Photography: Linus Sandgren
Line Producer: Johan Linström
Editorial: Trim UK
Editor: Paul Hardcastle

Post Production: Artjail
Creative Director/VFX: Steve Mottershead
Head of 3D/3D Supervisor: Gene Dreitser
Executive Producer: Leslie McCartney
VFX Producer: Caitlin Schooley-Groneveldt
VFX Artists: Alex Shaviri / Andrew Thiessen / Kyle Sim / Lorne Kwechansky
VFX Assist: Ben Lee
Color coordinator: Alison Maxwell
Colorist: Clinton Homuth
Color Assist: Kevin Wu / Shay Koshy
Date of First Appearance: October 1, 2020

Audio House: Vapor Music
Audio Producer: Ted Rosnick
Managing Partner/EP: Lindsey Bates
Engineer: Ryan Chalmers

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Good

9.0

Protect and restore the environment

Memorable9.0
Effective9.0
Style9.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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