9 Lives: Shift your Shape

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

9 Lives is a wine brand from Chile. Created by advertising agency DAf, Chile, the advert “Shift your Shape” aims to move 9 Lives from everyday brands to a more premium category. In the TV Commercial directed by Felipe Dacaret, the 9 Lives brand was represented as 9 different fantastical characters. The main theme is gold to reflect premiums. Maybe just add a lot of gold in an advert is not sufficient to create a premium image for an everyday wine in consumers’ eyes. See the making of.

Credits
Advertising Agency: DAf, Santiago, Chile
Director: Felipe Dacaret
Client: Viña San Pedro Tarapacá
Executive Producer: Alan Fischer
Makeup Artist: Maria Paz Urra
Production Designer: Juan El Daltonico
Music Composer: Andres Walker
Creative Copywriter: Charis McGowan
Digital Strategist: Daniel Passos
Art Director: Macarena Norambuena
Account Director: Braulio Natera
Assistant Director: Felipe Rios
Head Of Art: Alvaro Troncoso
Dp: Brian Welsh

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A lot of gold

8.0

Too much gold?

Memorable8.0
Effective8.0
Style8.0
Heart or Humor7.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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