Carlton Dry 'Temple of Dry' TVC via Special Group Australia

Carlton Dry: Temple of Dry

TV Commercial Review

Heart or Humor


The creative agency Special Group Australia creates this 60-sec hilarious TV commercial for Carlton Dry to promotes the platform ‘Be Like the Beer.’
In the advert Master Dry trains his students on the uncomplicated philosophy of Carlton Dry to do thinks like walking on water or balancing on top of beer cans.

The film is directed by New Zealand-born director Adam Gunser specialized in quirky and entertaining commercials.

Creative Agency: Special Group Australia
Founding Partner: Lindsey Evans
Founding Partner: Cade Heyde
Strategy Partner: Dave Hartmann
CCO & Partner: Julian Schreiber
CCO & Partner: Tom Martin
Creative Directors: Jade Manning, Vincent Osmond
Senior Creatives: Harry Stanford, Nick Plomp
Designer: Liam Kenny
Team Lead: Tori Lopez
Business Director: James Steer
Business Director: Laura Little
Executive Producer: Paul Johnston
Head Of Production: Nick Lilley

Client: Carlton & United Breweries
General Manager – Marketing: Brian Phan
Acting Head of Contemporary Brands: Antonia Ciorciari
Carlton Dry Marketing Manager: Sarah Wilcox
Carlton Dry Brand Manager: Deanna Christian
Cultural Production Specialist: Maria Tran

Production Company: Goodoil
Director: Adam Gunser
Executive Producer: Sam Long
Producers: Andrew McLean, Katie Kempe
Director of Photography: Ginny Loane
Offline edit : The Editors / Mark Burnett
Post Production: Blockhead VFX
Music and Sound House: Rumble Studios
Executive Producer: Michael Gie
Sound Engineer: Tone Aston / Cam Milne
Production Company: Louis&Co
Photographer: Mat Baker
Retouching: The Bakery Retouching
Media agency: PHD & Cubhouse



I smiled.

Heart or Humor10.0
Reader Rating: ( 1 vote ) 9.8

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