AA Insurance: Dinosaur vs Unicorn

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Nice

AA Insurance NZ unveiled a new interesting commercial name “Dinosaur vs Unicorn” as part of the “Live a little freer.” The marketing message is “We don’t cover real dinosaurs but we do cover the things you care about, should your imagination run a little wild. Live a little freer with us.”
The advert was created by DDB New Zealand and directed by Adam Gunser trough Good Oil.

The agency DDB New Zealand said about this campaign:
“There’s a fair bit of uncertainty in the world. With more unknowns than knowns, it can be stressful. Typically, the insurance category exploits and feeds off fear to their advantage.

Not us though. AA Insurance believe that when things feel unpredictable, the fundamentals become more important. We return to the things that really matter. We provide the freedom to live your life knowing AA Insurance has covered the things that mean a lot to you.

The Live a Little Freer campaign is the antidote to the category’s negativity and complication. We give people permission to feel free, when they’re in a tight parking spot. Be defiantly optimistic even if there’s a storm brewing. Pirouette with a merlot, even when you’ve interior-decorated wall to wall in white.”

Nice

8.8

I like it.

Memorable8.0
Effective9.0
Style9.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 0 vote ) 0

Related TV Commercials

LEAVE YOUR COMMENT

Your email address will not be published. Required fields are marked *

 

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe To Our Newsletter

Register for FREE and receive news updates by email from the Daily Commercials! Never miss the top commercials!

Must-see commercials for marketing, agency, creative and advertising professionals. So why wait?

 

Subscribe To Our Newsletter

You have Successfully Subscribed!