Icelandair’s ‘The Polite Tourist Bouncer’

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Hilarious

Intresting approach

Icelandair, in partnership with Kubbco and Hvíta Húsið, has launched “The Polite Tourist Bouncer,” a campaign that highlights the benefits of its Stopover offering. The campaign features a mockumentary-style film centered around Hugi, a ‘Polite Bouncer’ who ensures tourists don’t overstay their welcome in Iceland. But does this campaign make a stopover in Iceland irresistible? Let’s find out.

Memorability: 93/100

Pro: The character of Hugi, the Polite Bouncer, adds a unique and memorable touch to the campaign.
Con: The mockumentary style, while engaging, may not be everyone’s cup of tea.
Pro: The campaign’s tagline, “Easy to Stop. Hard to Leave” is catchy and memorable.

Effectiveness: 91/100

Pro: The campaign effectively promotes Icelandair’s unique Stopover offering, making transatlantic travel more appealing.
Con: The campaign might be too niche, appealing mainly to those interested in visiting Iceland.
Pro: The social-first approach ensures high shareability and engagement among younger audiences.

Style: 89/100

Pro: The campaign’s mockumentary style adds a layer of authenticity and humor.
Con: The style might be too casual for travelers who prefer traditional, polished advertising.
Pro: The campaign’s visuals and promotional material are professionally crafted, adding to its appeal.

Heart or Humor: 87/100

Pro: The campaign taps into the universal desire for unique travel experiences.
Con: It lacks a deeper emotional angle, focusing mainly on humor and the quirky character of Hugi.
Pro: The campaign’s humor is well-executed, making it engaging and shareable.

Execution: 90/100

Pro: The campaign is well-executed, with a seamless integration of humor, unique content pieces, and behind-the-scenes extras.
Con: It might lack the ‘wow’ factor that could make it a viral sensation.
Pro: The campaign effectively utilizes online and social media for promotion, ensuring a wide reach.

Icelandair advert 2023 funny
The Icelandair advert 2023 is funny

Comparison with Competitor:

Compared to other airlines focusing solely on comfort and luxury, Icelandair’s “The Polite Tourist Bouncer” takes a more experiential approach by offering a unique Stopover experience.

Conclusion:

Icelandair’s “The Polite Tourist Bouncer” campaign is a well-executed and highly memorable initiative that scores high on effectiveness and style. With an average grade of 90/100, it’s a campaign that will likely be remembered for its bold approach to redefining transatlantic travel.

Icelandair advert 2023
Icelandair advert 2023: Is he effective or too polite?

Credits

Client: Icelandair
Marketing Director: Gísli Brynjólfsson
Digital Marketing Manager: Johann Benediktsson
Global Brand Manager: Guðrún Haraldsdóttir

Agency: Kubbco
Chief Creative Officer: Emils Lukasevics
Copywriter: Josefine Forslund
Script: Sean Berndorff
Chief Strategy Officer: David Juul Ledstrup
Planner: Mads Viksnins
Editor: Renars Kaulins
Colour Grading: Artūras Buividavičius
Account Management: Yu Zhao
Project Manager: Tai Carstensen

Production Company: Hvíta Húsio
Producer & Director: Guðmundur Þór Kárason
Assistant Producer: Sveindís Guðmundsdottir
DOP (Director of photography): Tómas Örn Tómasson
Sound engeneer: Sigurður Ingvar Þorvaldsson
Set designer: Aron Bergmann Magnússon
Costumes & Casting: Alda Björg Guðjónsdóttir
Make-up artist: Sunna Björk Erlingsdóttir
Production Assistant: Orri Guðmundsson
Lead actor: Oddur Júlíusson
Lead actress: Rebecca Scott Lord
Behind the scenes DOP: Sigurður Pétur Sigurðsson
Marketing Consultant: Eirikur Gudleifsson

Good

9.0

I like the mockumentary style.

Memorable9.3
Effective9.1
Style8.9
Heart or Humor8.7
Execution9.0
Reader Rating: ( 1 vote ) 10

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