HP: Printing Trees
TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good VFX
HP has unveiled a new ad announcing that the company is participating in a reforestation program. It’s pretty weird to think about saving trees when we print, but at least the advertisement has some really good visual effects.
The advert’s message is “Who would’ve thought printing could lead to growing trees? With HP+ we regenerate forests for every page you print.”
Credits:
Advertising Agency: Wieden+Kennedy Portland, USA
Director: Megaforce
Executive Creative Director: Eric Baldwin
Creative Director: Christen Brestrup, Bertie Scrase
Art Director: Brad Trost
Copywriter: Titania Tran
Production Company: Iconoclast
DoP: Greig Fraser
Editorial Company: Final Cut
Editor: Joe Guest
VFX Company: Kevin
Colorist: Emiliano Serantoni
Sound Company: 750mph
Sound Designer: Sam Ashwell
With a mission to become the most sustainable and equitable technology company, HP is aiming to make printing more environmentally friendly.
Good VFX
The ad is not credible.
