Kia – Australian Open advert

As the longest-running major partner of the Australian Open (AO), Kia unveiled a new advert that tells the story of Nadal and the people who keep moving, believing they can make a difference.

Some people think we need to take huge strides to create change. But this isn’t true. Extraordinary doesn’t start as extraordinary. All great things start with a simple movement.

“We at Kia strongly believe in our ethos that movement inspires ideas. We feel privileged to have Rafa on our team as our global brand ambassador over the past 15 years. He is not only one of the greatest athletes in history but an icon of inspiration who constantly strives to make a positive impact in the world through his diverse social contribution activities.” said Artur Martins, Senior Vice President and Head of Kia’s Global Brand and Customer Experience Division.

Kia is also celebrating the 21st anniversary of its partnership with the opening of the spectacular 5,000-seat Kia Arena in Melbourne Park. The AO has unveiled a new 5,000-seat show court at Melbourne Park this year. The court, named Kia Arena, represents the ongoing relationship between Kia and the AO. Kia Arena provides another premium space for fans to enjoy tennis.