TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
The advertising agency RPA, USA creates this futuristic advert for Honda. The film promotes The Honda Civic Type R Limited Edition and it was directed by Ari Fararooy through the production company Beverly Hills Aerials. The VFX was well done by the VFX studio Warm & Fuzzy.
Some viewers complain that the agency includes V8 engine sounds in the video.
The film’s message is “The Honda Civic Type R has conquered everything on this planet. Why not see if it can beat something otherworldly? Watch as the Honda Civic Type R Limited Edition is pushed by an ultimate foe in a race for survival. Who will come out ahead?”
Credits:
Advertising Agency: RPA, USA
Production Company: Beverly Hills Aerials
Director: Ari Fararooy
VFX Studio: Warm & Fuzzy
VFX Creative Directors: John Bashyam, Andrew Jerez
VFX Executive Producer: Chris Grey
Animator: Matt Parent
Modeler / Rigger: Alex Tyemirov
Lighters: Kevin Ferrara, Tovonaina Andriamampionona
Compositor: Tovonaina Andriamampionona
Concept Art: Kyle Brown
Concept Art Producer: Michael Pecchia
FX: Mitch Fields
Motion Graphics: Michael Kuzmich
