Heineken Zero Experiential

Heineken: The Driver’s Fridge

Marketing Case Study Video Examples

Heineken Zero beer refrigerators have been placed in premium locations in Singapore such as Orchard Road and Clarke Quay. These refrigerators can be opened wirelessly with a car key, and drivers can serve themselves a cold beer. Or even with more beers as we saw in the presentation clip.

BeerHeinekenmarketingsingapore

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