Alaska Airlines: Alaska Safety Dance

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The advertising agency Mekanism creates this entertainment ‘Safety Dance’ music video for Alaska Airlines.

“Safety Dance” was directed by Warren Fu who is known for his work with artists such as Dua Lipa, The Weeknd, Daft Punk, and HAIM. The video was choreographed by Anna Matuszewski, who is known for her work with Macklemore.

The video features a number of the 100+ ways At Alaska focused on keeping their guests and employees safe as part of At Alaska’s Next-Level Care.

“It was refreshing to work on a project with some much needed levity after such a challenging year. You can highlight the importance of safety and still have fun with it. I hope the uplifting energy and enthusiasm showcased by our Alaska Airlines employee talent brings a smile to people’s faces,” said Director Warren Fu.

Good

8.6

Brings a smile to people’s faces

Memorable8.0
Effective9.0
Style9.0
Heart or Humor8.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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