Taco Bell Holidays ad Ft Sarah Hyland and Joe Keery

This sixth chapter of the cinematic trailer style ad creative, titled “The Craving” and starring Sarah Hyland (Natalie in movie Vampire Academy) and Joe Keery (Steve Harrington in television series Stranger Things), explores the thrilling journey of a Nacho Fry-obsessed protagonist and his intensifying desire for Taco Bell’s most craveable creation as the potato plot thickens. Each addition to this franchise has followed a new, culturally relevant thematic iteration of the Nacho Fries saga – why they are so craveable, what lengths fans will go to obtain them, why their presence is fleeting, and more. The latest blockbuster was produced in partnership with Deutsch LA and directed by Jeremy Saulnier.
Coming home for the holidays, Taco Bell’s Nacho Fries will be available nationwide at participating locations for a limited time starting December 24 for the second time this year.
“In a year as difficult and uncertain as this one was, we know that consumers crave the comforts they love most. That’s why we’re excited to bring back Nacho Fries for our passionate fans to close out this year and kick-off 2021 positively and deliciously,” said Nikki Lawson, Taco Bell’s Chief Global Brand Officer. “The magic of the Nacho Fries franchise extends beyond the menu item itself and is brought to life with our next saga of the Nacho Fries movie franchise that we hope brings some seasonal (and seasoned) joy to fans like only we can.”

The nice line at the end of the 60-second spot:  “You don’t consume me, I consume you.”