TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Cute
The advertising agency F5, Shanghai, China creates a cute campaign for Midea to promotes dehumidifiers. There are three commercials in this campaign, all of them feature cats. Cute cats. Three funny video cats. It’s impossible not to like funny cat clips, isn’t it?
In the first film a frazzled, grumpy, bossy cat that’s bothered by the excess humidity. The cat commands the Midea Cube to turn on, and it does, with the help of the human who powers it on remotely using the smart app. The second one features a large water tank that a surprisingly high number of kittens can fit inside. The last video is about a literal catwalk putting the spotlight on the Midea Cube’s stylish.