Heineken: Daniel Craig vs James Bond (full version)
In this commercial
TV Commercial Review
Heart or Humor
Heineken has launched its latest James Bond TV commercial featuring Daniel Craig. Daniel Craig is a world-renowned actor, but in the hearts and minds of #007 fans around the world, he will always be James Bond.
The launch comes ahead of the April release of the 25th James Bond film, No Time To Die. Heineken has been the proud partner of the Bond franchise for the last eight films.
The TV commercial, which was shot in Cardona, Spain, gives a fresh perspective on Daniel Craig’s iconic portrayal of James Bond. Focussing on the premise that Daniel Craig will always be James Bond in the eyes of fans around the world.
Starting with a high-speed taxi sequence, Daniel Craig is constantly recognized as James Bond by surprised locals as he hunts down his missing passport, before enjoying a cold refreshing Heineken.
Gianluca Di Tondo, Senior Director, Global Heineken Brand said; “Heineken has enjoyed a long-standing relationship with the James Bond franchise for over two decades, covering the last eight films. Ahead of the release of No Time To Die, we wanted to bring a twist to the iconic character and show how Bond lives beyond the film – as we believe, once James Bond, always James Bond. In addition, as we do with our other partnerships such as UEFA Champions League and Formula One, we have developed a dedicated Heineken 0.0% element to the campaign. This part of the campaign, as well as outlining the consumer choice available in our portfolio, has already created significant media debate.”
No Time To Die, is the twenty-fifth James Bond film from EON Productions and will be released globally from April 2, 2020 in the U.K. through Universal Pictures International and in the U.S on April 10, from Metro Goldwyn Mayer Studios via their United Artists Releasing banner.
In addition to the commercial, which can be viewed on TV, online and across social media, Heineken is also activating consumer promotions as well as limited edition packaging.