Heineken – Are you working too much?

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Collaborating with the filmmaker Ali Ali, Heineken and Le Pub developed a film that showcases an office employee working late at night amidst mysterious flashing lights, shadows, and noises. The new Heineken campaign is named “The Office Cleaners” and asks, “Are you working too much?”
The ad is a sequel to the Heineken Close campaign on the same topic: overwork.

Heineken advert video: Are you working too much?
Heineken ad: The Office Cleaners. According to research by the ADP Research Institute, workers worldwide take an average of 9.2 hours of unpaid overtime per week. So, Are you working too much?

Good

8.2

A good campaign on a hot topic.

Memorable8.0
Effective8.0
Style9.0
Heart or Humor8.0
Execution8.0
Reader Rating: ( 0 vote ) 0

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