TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Excellent
Coca-Cola, Imagine Entertainment, and Amazon have partnered in Christmas Always Finds Its Way, a trilogy of short films.
Coca-Cola launched its first-ever Christmas anthology series under the “Real Magic Presents” creative platform.
Brian Grazer and Ron Howard’s Imagine Entertainment produced Coca-Cola Christmas Always Finds Its Way, all three films—which were shot on three different continents—in collaboration with PRETTYBIRD’s roster of award-winning directors.
Coca-Cola Christmas Always Finds Its Way – Alma
“Alma” (12 mins) is set in a town in Mexico famous for making Christmas decorations for the world all year round. Residents no longer feel the magic of Christmas until an event reignites the magic of the season. Brazilian director Vellas, who is widely regarded as one of the best Brazilian commercial directors and is about to embark on a Latin American Netflix series.
Christmas Bites
“Christmas Bites” (10 mins) is a comedy set in the United States around a vampire who meets his girlfriend’s parents for the first time and what happens when he meets his long-time rival, Santa. OSCAR and Emmy -nominated American director Alex Buono is best known for his Netflix series Russian Doll (Season 2), Hulu’s gonzo sci-fi/action/comedy series Future Man and Comedy Central’s Detroiters.
Les Petits Mondes De Noël
The last video from Coca-Cola Christmas Always Finds Its Way campaign is “Les Petits Mondes De Noël” (11 mins), a romantic love story that unfolds between two estranged lovers working at neighboring stores in Paris, who rekindle their connection as they create their decorative holiday window displays. French director JB Braud earned critical acclaim for his short film In the Still Night and Apple’s shot-on-iPhone campaign Le Peintre (The Painters).
Coca-Cola Christmas Always Finds Its Way advert 2022 represents the brand’s entry into longer-form branded entertainment, which provides an opportunity to explore themes in greater depth than a 30-second commercial. The films express the range of emotions of the holiday season and are intended to be watched independently.
