Groupon unveiled its 2018 Super Bowl Commercial created by the advertising agency O’Keefe Reinhard & Paul. Named “Who Wouldn’t,” the 30-second TV commercial features “Girls Trip’s” Tiffany Haddish stars. Tiffany Haddish is Groupon new spokesperson.
The marketing message is “Groupon and Tiffany Haddish join forces to let you know how every time you use Groupon, you’re supporting local business. Who wouldn’t be into that?”
Credits
SVP and Chief Marketing Officer: Vinayak Hegde
VP of NA Marketing: Jon Wild
Head of Advertising & Media: Lisa Diehlmann
Senior Manager, Brand Marketing: Peter VanderHye
Brand Marketing Content Manager: Mary (Meme) Romano
Social Media: Cassie Cappuccio
Agency: O’Keefe Reinhard & Paul
Chief Executive Officer: Tom O’Keefe
President: Nick Paul
Chief Creative Officer: Matt Reinhard
Group Creative Director: Will Bright
Writer / Creative Director: Aaron Cathey
Art Director: Paul B Feldmann
Head of Production/EP: Scott Mitchell
Director of Production Business Affairs: Katie Johnson
Head of Client Business: Rahul Roy
Account Director: Margaret Furth
Account Executive: Amanda Jacobs
Director of Brand Strategy: Nate Swift
Brand Strategist: Hanley Fansler
Editorial: Whiskey & Bananas
Supervising Editor: Nate Pence
VFX/Color: The Mill
Executive Producer: Carl Phillips
Senior Producer: Heino Henning
VFX/2D Lead: Jamin Clutcher
Colorist: Luke Morrison
Executive Producer, Color: Laurie Adrianopoli
Color Producer: Dan Butler
Color Assistant: Lindsey Mazue, Ryan Esboldt
Production Company: Caviar
Executive Producers: Kim Dellara, Jasper Thomlinson, Michael Sagol
Director: Jody Hill
Producer: Bernard Rahill
DoP: Toby Irwin
Production Designer: Mark Snelgrove
You know, they were getting their message across but when they threw in the stereotype white rich man, they lost me. I mean my $$.
Totally unnecessary and offensive.
It started out great…until you showed that the Rich, White guy…THAT is the person who wouldn’t do it! Considering that the U.S. is really sitting on a powder-keg directly related to “race”, it was a tasteless commercial. By the way, yes I am White and yes, i teach my children not to see color(oh wait, am I allowed to even say that). I just teach my kids to judge people by the content of their character and not the color of their skin…sound familiar?