Alibaba: To the greatness of small – The Olympic Winter Games 2018

Chinese e-commerce company Alibaba unveiled its first global marketing branding campaign outside China. The campaign’s tagline is “to the greatness of small.” The first company Jack Ma and his fellow founders built was Alibaba.com to help small businesses in China export their best products to the world.

This commercial features the Kenyan ice hockey team, which Tung said Alibaba would bring to Korea even though they will not be competing. Alibaba is an Olympics sponsor until 2028.

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