Alibaba: To the greatness of small – The Olympic Winter Games 2018
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Alibaba: To the greatness of small – The Olympic Winter Games 2018

Chinese e-commerce company Alibaba unveiled its first global marketing branding campaign outside China. The campaign’s tagline is β€œto the greatness of small.” The first company Jack Ma and his fellow founders built was Alibaba.com to help small businesses in China export their best products to the world. This commercial features the Kenyan ice hockey team, […]