Kia: The Road Not Taken

In this commercial

Kia unveiled a beautiful commercial to promote the new Sorento. The advert pushes the viewers for adventures.

The marketing story is “When was the last time you went on an adventure? Introducing the perfect outdoor getaway.” and the tagline is “Unleash Your Confidence.”

The scenery with the red water was shooted in Hutt Lagoon, Australia, a pink lake, a salt lake with a red or pink hue due to the presence of the carotenoid-producing algae Dunaliella salina, a source of ß-carotene, a food-colouring agent and source of vitamin A. The lagoon contains the world’s largest microalgae production plant, a 250-hectare (620-acre) series of artificial ponds used to farm Dunaliella salina. Hutt Lagoon looks like a patchwork quilt, as artificial ponds ranging in color from bright pink to copper red develop different kinds of carotenoid algaes in varying concentrations.

Nice views


Well executed.

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