Geico ad Airport: “You Too”

GEICO is back with another installment in their “As Easy As” series, this time with an ad titled “Airport ‘You Too’.” But does this ad fare better than its predecessor in conveying GEICO’s message? Let’s find out.

The Concept

The ad aims to portray that GEICO’s car insurance is as easy to use as mistakenly saying “you too” instead of “thank you” and then feeling awkward about it. It features a conversation between a father and child about going on vacation and also references an app for easy access to insurance policies.

The Talent

The ad showcases a diverse cast, including Darien Sills-Evans as Dad, Maya Goodwin as Mom, and Calah Lane as Daughter. Ravi Kapoor, Jacob Zelonky, Deanna Reed-Foster, and Don Fanelli play other supporting roles. The ensemble does a good job in their respective roles, adding a layer of realism to the ad.

Geico advert Airport Execution

The ad employs awkward humor to connect with the audience, a tactic that can be hit or miss. The conversation between the father and child is relatable but feels disjointed from the main message about GEICO’s easy-to-use app.

Music

Interestingly, this ad opts for no background music, which could either enhance the focus on the dialogue or make the ad feel somewhat flat.

Comparison with Competitors

Unlike Progressive’s campaigns that directly address consumer concerns like pricing, GEICO’s ad takes a more abstract approach. While entertaining, it may not be as effective in driving the message about the ease of using GEICO’s services.

Technical Aspects

The ad, like its predecessor, runs for 31 seconds. The pacing is better this time, but the narrative could still benefit from more clarity.

Conclusion for Geico ad Airport

GEICO’s “Airport ‘You Too'” ad is entertaining but short of delivering a clear message. While the talent is commendable and the execution is polished, the ad’s effectiveness as a marketing tool remains questionable.

PROS

1. Diverse Talent: The ad features a diverse cast, adding a layer of authenticity and inclusivity.
2. Relatable Humor: The awkward humor is something many can relate to, making the ad engaging.
3. Improved Pacing: Unlike the previous GEICO allergy ad, the pacing here feels more balanced, allowing the audience to absorb the message better.

CONS

1. Abstract Concept: The ad’s core message is abstract and may not resonate with everyone.